This entry was posted on
Tuesday, October 27th, 2009 at
13:49
Our Mission: To provide businesses with the space and tools that allows them to interact with their existing customers while giving them the opportunity to generate new ones.
After 5 months in beta we’ve finally reached that moment in time where we can officially launch Loopthing! Yippee!!!
Ever since we arrived on the scene back on April 7th there have been big things happening in the background. Like every website that arrives on the web in beta, it was a chance for us to dip our toes in the water. It gave us an opportunity to see how far we had progressed and where we needed to go! There were numerous issues that needed to be addressed in order to improve the perforce and scalability of Loopthing.
I’m glad to say that after some long days and nights we believe we are ready to take the next step forward.
One of the most helpful developments is the vastly improved search functionality. You can search through the site membership much easier with hugely improved results. Additional features have also been added for members in the dashboard area that enhance a member’s ability to manage accounts.
Youtube, Vimeo, Viddler, Flickr and Twitter are some of the biggest names out there when it comes to social media, and rightly so. All for are valuable tools that allow a brilliant interaction between the user and the web. Loopthing now supports all five services, thus allowing users to import media from their favorite platforms.
OpenScore Unveiled
Today’s launch is made all the more exciting as we can finally lift the curtain on our first on-site business application, namely OpenScore. OpenScore is an application that we have developed that enables businesses to monitor the effectiveness of their social media campaigns.
How to measure performance and the return on investment (ROI) associated with social media and overall web activity has been an issue that has been concerning businesses more and more as they take their marketing efforts online at an ever increasing rate. OpenScore is an application that will assist you in your web analytics by presenting you with a detailed breakdown of how your business brand is performing online.
The technology works by analyzing a number of factors and data from some of the most relevant social media sources across the web such as Facebook, Twitter, RSS, Google, Digg, StumpleUpon, Blogs, Media files (video, audio, imagery) to name but a few. Specifically factors such as activity rate/presence on internet; time; level of visibility to others; the amount of media files they upload; the amount of information they provide about themselves and the amount of people talking about them on the Internet are some of the most important factors analyzed. Each factor carries its own weight in order to provide a comprehensive analysis of online activity.
Not only will OpenScore show you how you have been doing on the social web, it will also suggest to you where you should be going. Customized advice and detailed statistics will be available to all members that avail of OpenScore that will point you in the direction of a successful marketing campaign online.
We will be putting the initial features of the OpenScore live tonight, with an update on the timeline and detail for the 3 levels of analysis through our live webcast tomorrow the 28th October at 2pm.
Regards,
The Loopthing Team
If you enjoyed this post, make sure you subscribe to our RSS feed or follow us on Twitter for more updates!
Filed under: Announcements by The Loopthing Team
9 Comments »
We’re happy to announce the winner of the Flip Mino HD Camcorder is Loopthing member The Venue Shop. Their well thought out pictures secured the victory 
and we hope to see some fab videos coming soon!
After reviewing the 